Reading 7.3: Moore

What is the key issue in James Moore’s ‘Co-evolution in business ecosystems’ (1996, in De Wit & Meyer, 2010, Reading 7.3)?
1. The evolution patterns of firms
2. The development of industries
3. The nature of the business environment
4. Vulnerability of ecosystems.
Moore’s main conclusion (in ‘Co-evolution in business ecosystems’, 1996, in De Wit & Meyer, 2010, Reading 7.3) is the following:
1. Co-evolution leads to a competitive advantage, in a better way than competition does
2. Firms that do not map their own internal ecosystem will never be able to gain a competitive advantage
3. Co-evolution is much more important for firms than cooperation
4. Competitive advantage stems from cooperative, co-evolving relationships.
‘Co-evolution in business ecosystems’ (by Moore, 1996, in De Wit & Meyer, 2010, Reading 7.3) mostly attunes to the following perspective:
1. The embedded organization perspective
2. The cooperation organization perspective
3. The discrete organization perspective
4. The evolutional organization perspective.
According to Moore (in ‘Co-evolution in business ecosystems’, 1996, in De Wit & Meyer, 2010, Reading 7.3), which of the following statements is true?
1. Species developed in isolation are often weaker
2. Co-evolution will lead to the end of industries
3. Leaders in business ecosystems have an important role for the future of the business
4. All of the above.